Build agents
that ship.
Two digital volumes — a Playbook for the principles and a Workbook for the practice. Written for Business owners and Managers putting AI agents into production.
- Pages
- 50
- Parts
- 8
- Worksheets
- 11

"Think in systems, not steps. Design for feedback at every layer."
From Chapter 02 — Core Principles
The collection
Editions
Sold as standalone volumes or together as the complete set. Every purchase includes the digital companion.
What's inside
The eight parts
at a glance.
50 pages. Eight parts. Every one pairs with a worksheet in the companion Interactive Workbook — from your first opportunity score to a running agent.
- PART 01p.9
The Foundation
What an AI agent actually is — and the four parts every agent is built from.
→ Worksheet 1.1
- PART 02p.16
The Case for Acting Now
See the evidence and size your own ROI before competitors do.
→ Worksheet 2.1
- PART 03p.21
Find Your First Agent
Score your opportunities on five questions and choose one.
→ Worksheet 3.1
- PART 04p.26
The Toolkit
Pick the right platform without overthinking it.
→ Worksheet 4.1
- PART 05p.31
Design Before You Build
Write your agent's one-page brief and design the safety net.
→ Worksheet 5.1 & 5.2
- PART 06p.35
Build, Test, Launch
Make it real, close the pilot-to-production gap, ship to a slice.
→ Worksheet 6.1 & 6.2
- PART 07p.39
Compounding
Measure net (not gross), improve weekly, grow on evidence.
→ Worksheet 7.1 & 7.2
- PART 08p.44
Doing It Right
Avoid the traps. Straight answers on ethics and common worries.
→ Worksheet 8.1
Introduction
The quiet shift. The loop you repeat for every agent. p.7
Score → Brief → Build → Review
The four moves that are the whole method. Everything else deepens them.
Where You Go From Here
Your next 90 days, mapped. p.49
The companion
The Interactive Workbook
Work through each worksheet as you read the Playbook. Your answers, scores, and progress save automatically — so the book becomes a record of the agent you actually shipped, not just notes you took.
- 00
Before you start
Your business snapshot
Two minutes of context every later worksheet builds on.
- 01
Worksheet 1.1 · Part 1
Three agents you wish you had
Task · trigger · outcome — capture your top three wishes.
- 02
Worksheet 2.1 · Part 2
Competitor scan & urgency
Spot automation signals and size how pressing this is.
- 03
Worksheet 3.1 · Part 3
Opportunity scorecard
Score candidate agents on the five questions and pick one.
- 04
Worksheet 4.1 · Part 4
Your tool choice
Lock the platform with a no-developer-required checklist.
- 05
Worksheet 5.1 · Part 5
Agent brief builder
The one-page brief: title, trigger, inputs, rules, output, escalation.
- 06
Worksheet 5.2 · Part 5
Safety net checklist
Draft mode, hard stops, visible log, one-click pause.
- 07
Worksheet 6.1–6.2 · Part 6
Test & launch tracker
Easy, edge, trap, and voice cases — then ship to a slice.
- 08
Worksheet 7.1 · Part 7
Weekly review
What worked, what you fixed, and the one rule to change.
- 09
Worksheet 7.2 · Part 7
Scale plan — deepen or broaden
Raise autonomy on agent #1, or pull agent #2 from your scorecard.
- 10
Worksheet 8.1 · Part 8
Doing it right
Narrow scope, visible log, hard stops, human owner, disclosure.
The method
Score.
Brief.
Build.
Review.
The repeatable loop you run once in the book, then again for every future agent — faster each time.
- 01p.21
Score
Score one task on five questions (Part 3).
- 02p.31
Brief
Write its one-page brief (Part 5).
- 03p.35
Build
Build it on a free tool (Part 6).
- 04p.39
Review
Review it once a week (Part 7).
Questions
Before you order
Who is this for?+
Engineers, PMs, and operators building production AI agents — not researchers and not hobbyists.
Do I need both volumes?+
The Playbook stands alone as a reference. The Workbook is most useful alongside it, since exercises map to chapters.
What's in the digital companion?+
Editable worksheet PDFs, diagram source files, and a private update feed for the first year of revisions.
How do I get the files?+
After checkout you’ll receive a download link by email. Files are yours to keep, with free updates for one year.